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At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 166 million single-use plastic bottles and 603,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.
Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.
At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.
The E-commerce team are masters of blending art and science. They combine creative thinking and analytics to deliver an industry-leading experience across our digital platforms. This team works closely with the Brand Marketing and Merchandising teams to bring product stories to life in an impactful way, and partners hand-in-hand with our ProdUX team to explore new areas of opportunity in our e-commerce ecosystem. As fans of all things e-commerce, they’re also always on the lookout for the latest digital commerce trends.
Rothy’s is looking for a Director, CRM Marketing to join our Digital Commerce team. This person is responsible for owning the customer activation strategy, and growing and optimizing our CRM channels. They will oversee and manage our customer database, and create holistic journeys that drive LTV and engagement across all segments, delivering the right content to the right person at the right time. This leader will need a deep understanding of RFM modeling, cohort creation, test and learn methodologies and Loyalty program management, while being steeped in retail experience. We’re looking for someone who is both data-driven and creative, who can create a macro vision and roadmap but also partner with their team and cross-functional partners on implementing it.
Data-driven leader and pro at extracting and articulating insights from data to drive action. Strong communicator, both written and verbal. Curious, hungry, proactive, results-oriented, insanely detail-oriented and data-driven, and thrives in fast-paced, team-oriented environments. Inspire team to adopt ideas and ways of doing things as well as achieve personal, team and organizational goals.
$185,000-$200,000 annually
Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.
Posted 1 year ago
We strive for responsible consumption and production by transforming single-use plastic bottles and ocean-bound marine plastic into our signature thread. Through our zero waste commitment, we use 3D knitting technology and handcrafted assembly to create machine washable styles.
In the battle against climate change, we have actively chosen to create our products from recycled materials, reducing the need for new materials and decreasing our carbon. Our decision to recycle plastics for our products is a step toward lessening our environmental impact.